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Mission & Values

Lakeshore Public Media is the recognized media resource for citizens of all ages to experience life-long learning, celebrate human diversity, and engage in civic concerns, all to enrich the lives of people in the communities we serve.

Become the essential source of media that brings distinctive and diverse insights from our local communities.

In combination with other digital platforms, radio will emphasize local news and public affairs while using alternative channels for music and other legacy programs that meet our mission as a public broadcaster.

In television, we will make an upgrade investment in and direct our new production resources for distinctive local programming, while continuing to be a provider of the core program service of PBS and other national channels. We will continue to offer production opportunities to our community partners and other potential associations.


“You make every day a special day just by being you, and I like you just the way you are.” – Fred Rogers

Our commitment to diversity, equity, and inclusion is exhibited by our mission to celebrate human diversity in the communities we serve in all facets, including our award-winning local content and, most importantly, in representation among our staff. As an Equal Employment Opportunity Employer, Lakeshore Public Media adheres to the employment laws and guidelines established by the U.S. Equal Employment Opportunity Commission (EEOC).

Lakeshore Public Media is dedicated to attracting and retaining staff of various backgrounds at all levels of the organization and seeks to work with producers and other service providers that strive to do the same. These efforts enable Lakeshore Public Media to reach our diverse audience with relevant and impactful content and position us to compete more effectively in our local media landscape.

Lakeshore Public Radio | Your local NPR Station
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