NOEL KING, HOST:
The English comedian Sacha Baron Cohen premiered a new show last night on Showtime. It's called "Who Is America?" In the show, Cohen dresses up as different outrageous characters, all of whom go out and explore who is America. Now, this is a shtick he's used before in movies and TV. You probably remember Ali G or Borat. Cohen interviews real people, and he tries to get them to say wild things on camera. In this particular show, his characters include a guy wearing an NPR shirt.
(SOUNDBITE OF TV SHOW, "WHO IS AMERICA?")