Women make most buying decisions in US households

Feb 13, 2017

Chicago Auto Show, 2017, at the McCormick Place in Chicago, IL.
Credit Steven Lattimore / Lakeshore Public Radio

Women consumers are making their mark on the auto industry. No where is that move evident than at the Chicago Auto Show. One of the largest trends in the industry is that women impact 85 percent of the decisions about purchasing in the average house hold. As Steven Lattimore reports this means that if you are not paying attention to the needs of women you will not make the sales that move cars off the lots.